Friday, February 21, 2020

Write in your own words about the life of saint Bernadette Assignment

Write in your own words about the life of saint Bernadette - Assignment Example They had no means of survival and the family of six had to live in one room and eat any food that came their way. She lived in poor health during her early life and was struck by illnesses such as asthma, tuberculosis and had survived cholera, and these attacks made her be cut off from the religious lives. One day in 1858 when she was sent to fetch firewood with her sister and a friend, she met a beautiful lady who smiled at her and made the sign of a rosary. Bernadette knelt and took her rosary and started praying. Mary mother of God had appeared to her as a beautiful lady, and she also appeared seventeen other times after this day and had a conversation with her. She told Bernadette that sinners should repent their sins and be accepted back by God and also that a church be built. When she told people about her vision, many did not believe her, and she had to suffer a lot before people could believe her (Paulos, 2003). One day our lady to dig a hole where water sprung out, began to flow out and began growing bigger and bigger. When people begun using this water, miracles happened. Bernadette w as very humble, and when she grew older she became a nun. She got too much attention, which she dint like and went to a school run by catholic sisters where she learnt to read and write. She spent the rest of her life working as a helper in the infirmary, a job she liked a lot. She died at the age of 35 in 1879 and her body put to rest the Saint Gildard Convent (Paulos,

Wednesday, February 5, 2020

Marketing Strategy Essay Example | Topics and Well Written Essays - 4500 words

Marketing Strategy - Essay Example , the strengths and weaknesses of Shangri-La’s marketing strategies in terms of capturing a bigger market share will be enumerated followed by discussing how each of these factors could either directly or indirectly affect the decision making of the sales managers when it comes to the formation and implementation of its marketing strategies. In response to globalization, Shangri-La is operating its hotel and resort business on a large scale. Under the brand name of Shangri-La and Traders, the company is currently managing a total of 68 hotels and resorts throughout the Asia Pacific, North America, and the Middle East (Shangri-La, 2010 b). With more than 30,000 existing hotel and resort rooms that are available to serve the needs of domestic and international travellers, the top management of Shangri-La Hotel continuously expanded the business by building new hotels in different countries including Austria, Canada, mainland China, France, India, Macau, the Philippines, Qatar, Seychelles, Turkey, and the United Kingdom (Shangri-La, 2010 b). This particular sales and marketing strategy will prevent the company from saturating its target market. As a way of determining the characteristics of a lodging industry, it is best to use the Porter’s five forces framework as suggested by Michael E. Porter. Basically, the five major factors known as the competitive rivalry within the hotel and resort industry, threat of substitute products, threat of a new entrant, the bargaining power of the customers, and the bargaining power of suppliers enables us to determine the ability of Shangri-La Hotels and Resorts to compete in the global market. Given that the market is attractive for Shangri-La, it is most likely that the company will become profitable and vice versa. When analyzing the hotel and resort industry within the Asian market, it is best to go through the historical events that took place in the past. Back in 1920s, the hotel industry around the world experienced